Travelers took a 188bet sports betting app download photo next to the tourist train of "Going to the Yangtze River Delta·New Rhyme Jiangnan Ancient Town". Photo provided by Sun Yeguo
In early spring, a 188bet sports betting app download of silver-haired passengers took the G7503 train from Shanghai Hongqiao Station, and followed the Hangzhou-Taiwan High-speed Railway to Xinchang, Shengzhou, starting a three-day and two-night weekend leisure trip to "Tao Road by High-speed Railway". This is also the first silver-haired tourist train for the railway department this year to launch.
In the Yangtze River Delta region, one of the "three major engines" leading my country's economic development, resource advantages such as tourism resources, industries, traffic and railway network are highly superimposed, with an elderly population of nearly 50 million, and the tourism market, especially the silver-haired tourism market, has huge development potential. 188bet sports betting app download Shanghai Bureau Group Co., Ltd. has deeply explored the "Yinfam" tourism market, continuously optimized passenger transport products, encrypted the banking tourism trains, continuously improved the quality of passenger transport services, further met the consumption and travel needs of silver-fam passengers, and injected new impetus into the development of silver-fam economy.
Innovatively launch the "Slow 188bet sports betting app download Health Care" product
Learning from market demand, improve and optimize the supply system of passenger transport products. The Shanghai Bureau 188bet sports betting app download Company has launched a series of products with a targeted "Slow Travel Health Care" based on the consumption needs of retired personnel in the Yangtze River Delta region.
In response to the actual health and wellness needs of the elderly, the Shanghai Bureau 188bet sports betting app download Company repeatedly stepped on the line to demonstrate, selected tourist destinations with high safety factors and high leisure index, and launched leisure and vacation tourist trains in Taizhou, Huangshan, Qingdao, Urumqi and other directions. "Since I watched the TV series "My Altay", I was attracted by the beautiful Xinjiang scenery in the play. Now my dreams come true." On the Z594 tour train, Aunt Zhang, a passenger, could not hide his excitement.
Internal and external linkages to expand the industrial chain. The Shanghai Bureau 188bet sports betting app download Company strengthened cooperation with government agencies, enterprises and institutions, road and local party schools, and Communist Youth League organizations, and adopted the joint construction of red education bases and Qingma classrooms to strengthen red tourism products, consolidate and expand the operation results of the "Nanhu 1921" red tourism train, and launched five new red tourism boutique routes, including "Exploring the Red Memories in Shikumen" walking party class and "Meet You in Nanhu" literary and artistic party class, to further enhance the attractiveness of products.
The spring in Jiangnan comes early. The Shanghai Bureau 188bet sports betting app download Company focuses on the newly opened high-speed railways such as Chihuang, Xuanji, Shanghai-Suzhou-Huzhou, and Hangzhou-Changzhou, and strengthens the full industrial chain cooperation with cultural and tourism departments and tourism enterprises in cities along the route.
On the G7503 Silver Hair Tourist Train, Aunt Zhang from 188bet sports betting app download was full of expectations for "taking the high-speed rail on the poetry road": "There is nothing in the south of the Yangtze River, I will give you a spring. This weekend, I will visit Xinchang, Shengzhou on the Tang Poetry Road in eastern Zhejiang along the footsteps of ancient poets. After the Spring Festival, we traveled at the off-peak hours, and the attractions will not be crowded, and I believe the experience will be better." "This is a tourist train specially designed for our 'Silver Hair people', which has been arranged in all aspects such as transportation, meals, scenic spots and sightseeing." Mr. Song, the wife who was traveling with a smile.
According to statistics, in 2024, the Shanghai Bureau 188bet sports betting app download Corporation organized a total of 57 tourist trains, serving 18,700 passengers.
Integrate and expand silver-haired 188bet sports betting app download resources
Follow a 188bet sports betting app download to seek development, cooperate to seek win-win results. The Shanghai Bureau 188bet sports betting app download Company integrates on-road resources. On the basis of completing the reorganization and integration of Shanghai Railway National Travel Service and Cultural and Broadcasting Company, relying on the dense railway network, cultural and tourism resources and customer source advantages of the Yangtze River Delta region, it closely cooperates with the cultural and tourism departments of Shanghai, Jiangsu, Zhejiang and Anhui to promote the integration of business formats and complement each other's advantages; further finds the focus and end points of cultural and tourism integration, organizes the cultural and creative team to plan and launch various cultural and creative products based on the characteristics of tourism trains and put them on the shelves and sell them on the shelves to promote the integration of business formats and complement each other's advantages, and empower the integration of culture and tourism.
Integrate market resources and promote large-scale development. The Shanghai Bureau 188bet sports betting app download Company has deepened cooperation with large tourism companies and travel agencies, established the "Leyou Yangtze River Delta" Tourism Train Alliance, and signed cooperation agreements with 30 cities under its jurisdiction to achieve mutual transmission of customers and resource sharing.
In order to make good use of policy resources, the Shanghai Bureau 188bet sports betting app download Company strengthened exchanges and cooperation with Shanghai's counterpart cooperation cities, Anhui Lu'an and Fujian Sanming, timely grasped the stimulus policies and phased activities related to tourism consumption, and designed special products according to local conditions; seized the favorable opportunity of the opening and operation of the new high-speed rail line, and combined various travel needs were released during the holidays, and actively communicated and coordinated with the Huangshan, Chizhou and Huzhou municipal governments and cultural and tourism departments along the route, and strive for a series of preferential policies for "high-speed rail ticket + scenic spot ticket + hotel". According to the relevant department heads of the Shanghai Bureau 188bet sports betting app download Company, they have continuously promoted the integration of the company's hotel, ticketing, business travel and other businesses, and integrated the design of Shanghai's one-day and two-day tours and recuperation products, and finally successfully shortlisted for the list of Shanghai Education Trade Union rest suppliers from 2024 to 2026.
Integration of cultural and creative culture and tourism to extend the tourism value chain. The Shanghai Bureau 188bet sports betting app download Company vigorously develops the cultural and creative industry. Relying on the rich market resources and railway cultural advantages of the Yangtze River Delta, it designs six major fields such as travel supplies, educational toys, souvenirs, and more than 100 cultural and creative products, and sells them on Yinfa travel trains, self-operated stores and online platforms. The sales revenue in 2024 alone will reach more than 10 million yuan.
Land and local team up, "1+12". Shanghai Bureau 188bet sports betting app download Company and the people's governments of Huangshan, Chizhou, Anqing and Xuancheng jointly launched the "High-speed Railway + Cultural Tourism" series of products, optimized the high-speed railway operation trains such as Chizhou Station and Jiuhuashan Station, and designed and launched personalized products such as 7-day regular tickets and 20-time tickets; created a dual-brand theme restaurant "East China Imprint + Local Taste" in trains and some stations to provide passengers with Hui style special food; provided passengers with "High-speed Railway + Scenic Area Accommodation" tourism discount package for passengers taking the G8388 "Dahuangshan" brand train; jointly developed "Dahuangshan" free travel and "Pingtianhu" event tour and other three-day and two-night boutique tourist routes; deeply created a small-ring cultural and tourism high-speed railway tourist train in Anhui Province, and comprehensively built a "fast-forward and slow tour" transportation network system with railway as the backbone.
Make detailed services to warm the journey
The smooth operation of Yinfa tourist trains cannot be separated from sufficient passenger supply guarantee. In view of the fact that retired people have large consumption demand and strong abilities, the Shanghai Bureau 188bet sports betting app download Company has formed a 6-person marketing team, went deep into hundreds of communities, carried out tourism product publicity and tourism market research, promoted recent tourism products and mastered the tourism consumption psychology and habits of different age groups.
Online and offline synchronization to expand marketing coverage. Shanghai Railway Culture and Tourism Media 188bet sports betting app download Co., Ltd., directly under the Shanghai Bureau 188bet sports betting app download Corporation, has formed 58 WeChat groups mainly composed of community elderly groups and retired railway workers, accumulated 4,600 direct sales sources, regularly carried out high-quality tourism products promotion, and actively attracted traffic and went online.
The key to smooth the travel of elderly tourists is to implement the service details. Considering that the "silver-haired people" should not play too fast, the bureau 188bet sports betting app download company pays more attention to experience and experience during the tour, adopts the travel method of "cars follow people, night trips, and scenic parking" to achieve "fast travel and slow travel", so that the elderly can embrace their own "poetry and distance".
According to the characteristics of the elderly, the Shanghai Bureau 188bet sports betting app download Company has compiled pre-trip guides for elderly passengers and provided "one-to-one" pre-trip consultation. In terms of meals, they arrange light and easy-to-digest dishes and staple foods; they are equipped with health care workers to organize literary and artistic performances, folk culture and intangible cultural heritage displays, and cultural and entertainment activities suitable for elderly tourists in the carriages, creating a safe, convenient, worry-free and caring happy journey for the "silver-haired people"; they are dispatched to key places to strengthen guidance and help carry luggage.
In order to improve the operation capacity of Yinfa Tourist trains, Shanghai Bureau 188bet sports betting app download Corporation will carry out aging-friendly transformation of multiple groups of trains this year, adjust the threshold slope of the passage to ensure smooth passage; add handrails and toilets in bathrooms, showers, etc., and use anti-slip grounds and corners for circular guide treatment or soft wrapping; enrich the types of logos, adopt larger fonts and contrast colors; add special medical areas, equipped with basic medical equipment, and always have emergency medicines to create a safe, convenient and comfortable ride environment for Yinfa passengers.
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